±Forensic Focus Partners

Become an advertising partner

±Your Account


Username
Password

Forgotten password/username?

Site Members:

New Today: 4 Overall: 34479
New Yesterday: 12 Visitors: 176

±Follow Forensic Focus

Forensic Focus Facebook PageForensic Focus on TwitterForensic Focus LinkedIn GroupForensic Focus YouTube Channel

RSS feeds: News Forums Articles

±Latest Articles

RSS Feed Widget

±Latest Webinars

Marketing a Forensics Business

Computer forensics discussion. Please ensure that your post is not better suited to one of the forums below (if it is, please post it there instead!)
Reply to topicReply to topic Printer Friendly Page
Forum FAQSearchView unanswered posts
 
  

Marketing a Forensics Business

Post Posted: Wed Aug 02, 2017 4:17 pm

For those of you who are running your own forensics businesses, what marketing approaches have you found most effective? Are expert witness directories like SEAK and ALM helpful?

-tracedf  

tracedf
Senior Member
 
 
  

Re: Marketing a Forensics Business

Post Posted: Wed Aug 02, 2017 5:59 pm

tracedf,

My primary marketing method is writing and providing Continuing Legal Education ("CLE") courses to attorneys.

In the U.S., most states require attorneys to take CLE classes every year in order to remain licensed attorneys.

I provide the CLE classes in person and via webinar at no charge.

My classes are purely educational with no sales content, so attorney students see me as an expert who can help with the attorneys' cases; oftentimes a single class will lead to multiple projects.

For example, my article hosted here is actually one of my CLE classes: articles.forensicfocus...tigations/

If you PM me with your email address I will send you my various classes as PowerPoint slides with Timing Outlines. You are free to give my classes yourself if you like, as you have provided me with expert advice many times on this site.  

UnallocatedClusters
Senior Member
 
 
  

Re: Marketing a Forensics Business

Post Posted: Fri Aug 04, 2017 10:54 am

- tracedf
For those of you who are running your own forensics businesses, what marketing approaches have you found most effective? Are expert witness directories like SEAK and ALM helpful?

-tracedf


I don't run my own business, but similar to what UC shared, over a decade ago, I had my own DF teaching gig on the side. I'd do short presentations for local LE, but the teaching gig was the big seller. Walking through the material built trust with those folks I was working with, and that led (now and again) to actual analysis work.  

keydet89
Senior Member
 
 

Page 1 of 1